Speaking in Parliament today the Member for Davidson, Jonathan O’Dea, backed calls for the Truth in Advertising Bill 2007 to be adopted, despite opposition from Iemma Government MPs.
“The object of the Bill is to prohibit inaccurate and misleading political advertising. Under NSW law, the false and misleading advertising provisions that apply to business do not apply to political parties or candidates,” Mr O’Dea said.
“The Bill addresses an essential part of any good relationship – truth. Truth in advertising benefits consumers and those who offer a product or service. Politics is no exception. Slick advertising campaigns to sell political services are particularly prevalent at election time and often disappoint.
“It is sad we have to pass legislation to encourage political advertisers to tell the truth as honest advertising is desirable and a good product virtually sells itself.
“When a commercial product or service fails to meet expectations, the ramifications can be disastrous and a business can fold. Likewise, political bankruptcy can occur when hype and spin has little substance and a government fails to deliver on its advertised promises.
“At its heart, this Bill reflects simple but positive ideals and principles. The public expect political leaders to set high standards of behaviour, not to find excuses to accept substandard conduct.
“In earlier debate on this Bill the Member for Manly, Mike Baird, quoted recent research that found only 16 percent of people over 14 believe Members of Parliament have high standards of ethics and honesty.
“I am disappointed politicians are not rated more highly. Integrity should not be an optional extra for MPs. The message of truth in this Bill is self-evident and would be welcomed by disillusioned voters like an oasis in a parched desert.
“My only consolation is that if Labor votes against this Bill then that fact, together with the reality of public experience and the role of a vigilant media should assist truth to win over dishonesty at the March 2011 State election.”
The debate on the Bill will continue next week.
For further information, please call Jonathan O’Dea on 0418 241 500.
